29th March 2017
Gorilla Marketing and Events created nearly two acres of sandy beach for the Corona SunSets Festival in the UK, transforming Meridian Quays into a 7000m² beach oasis on behalf of its client Loudsound, in the first event to be hosted at the new locale on Greenwich Peninsula.
Dan Craig of experiential and live event agency Loudsound explained, “We needed to create a genuine beach feeling where festival goers would be happy to take off their shoes and walk barefoot through the sand. The effect created by Gorilla was perfect, and the event was a great success. It was a formidable logistical challenge, ably delivered by Andy and his team.”
The beach, visited by 5000 festival goers, consisted of sterile and non-staining playpit sand which was spread to a depth of 40mm over more than 2.2km of membrane that had been cut to the required shape. It took a 12 person team from Gorilla 5 days to install and 4 days to remove the beach using two 5t diggers, one 13t digger and one 6t dumper truck, which amounted to eighteen 28t tipper trucks delivering and removing the beach. After the event all the sand was returned to the supplier for cleaning and reuse.
Andy Gregorek, MD of Gorilla commented, “Delivering a large, safe and clean temporary beach on a tight schedule into a brand live event space is definitely challenging! With careful planning and design though we were able to ensure the whole project ran smoothly and provided just what our client needed to deliver a memorable UK leg of the Corona SunSets Festival.”