Overview
Event Background – Launch event for new Codemasters, driving game release, called Dirt 3, featuring driving legend, Ken Block.
GORILLA role – Course design, production management, course build, ride out management, H&S & medical, liaison with venue and event partners, facilitator of all film works
Result / Outcome – Amazing footage collected, 40 passenger ride outs completed successfully
Marketing Purpose – Image marketing / credible association with core gaming scene / consumer competition experience