Case studies

Ken Block Dirt3 Game Launch – Battersea Power Station

Overview

Event Background – Launch event for new Codemasters, driving game release, called Dirt 3, featuring driving legend, Ken Block.

GORILLA role – Course design, production management, course build, ride out management, H&S & medical, liaison with venue and event partners, facilitator of all film works

Result / Outcome
– Amazing footage collected, 40 passenger ride outs completed successfully

Marketing Purpose
– Image marketing / credible association with core gaming scene / consumer competition – experience

Client Attention Seekers Live Date 08-04-2011 Location Battersea Power Station, London Brand involved Ken Block, Dirt3, DC & Monster Energy, Ford
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