Case studies

MICS – Monaco

Overview

Event Background – 1st event of its kind, bringing together an international audience from the bar and club world, in the heart of Monaco at the exclusive Grimaldi Forum venue.

GORILLA role – Activation development, authority permission, all production, logistics, rider recruitment, film production.

Result / Outcome – 1st FMX event run on Port Hercule Harbour / Busiest indoor trade space at Grimaldi Forum – Monster Energy awareness in French Riviera credibly increased, listings in Monaco

Marketing Purpose – Commercial Relationship building / Image marketing

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Client Monster Energy Live Date 10-11-2010 Location Monaco Harbour / Grimaldi Forum Monaco Brand involved Monster Energy, Bacardi, Clubs
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