Case studies

Red Bull 3 Degrees Oval Basin Cardiff

Overview

Event Background – Sequel to Red Bull 3 Degrees Newcastle shipyard, BMX course on a slope of 3 deg, allowing the riders to build up additional speed to pull of bigger tricks.  International field of riders

GORILLA role – Course design & construction

Result / Outcome – CH4 TV show

Marketing Purpose
– IMAGE marketing, brand activation & consumer interaction

Event Background
– Sequel to Red Bull 3 Degrees Newcastle shipyard, BMX course on a slope of 3 deg, allowing the riders to build up additional speed to pull of bigger tricks.  International field of riders

GORILLA role – Course design & construction

Result / Outcome – CH4 TV show

Marketing Purpose – IMAGE marketing, brand activation & consumer interaction

Event Red Bull 3 Degrees Client Red Bull Live Date 01-07-2004 Location Oval Basin, Roald Dahl Plass Cardiff Brand involved Red Bull
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