Event Background – New event concept, merging dirt BMX and street BMX, to form BMX slope style, similar in respects to snowboarding freestyle, downhill course with jumps and street features. Year 1 funded as a research project to produce a viral to launch the event in 2004. Course developed each year, digger attachments developed to show efficiencies in the course construction. 6 week build, 2500m course on a 30deg field in Devon.
GORILLA role – Concept development, event management, course & jump design and construction
Result / Outcome – High awareness on site, viral video release
Marketing Purpose – Image marketing / credible association with core scene