Case studies

Red Bull Rail Storm

Overview

Event Background: Sequel to Red Bull Rail Storm, George Square Glasgow, city centre snowboarding rail contest. International field of riders from 10 different countries, team knockout format

 

GORILLA role: Concept development, Event Management, Authority Liaison, Course design & construction, Rider recruitment

Result / Outcome: Hugely successful marketing activity, Impacting 20 million consumers UK, relatively low budget compared to ABL campaign

Marketing Purpose: IMAGE marketing, brand activation & consumer interaction, brand awareness central London

Event Red Bull Rail Storm Client Red Bull Company Ltd Live Date 01-11-2005 Location Trafalgar Square, London Brand involved Red Bull, Oakley, Vans
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