Case studies

TT MAYHEM TOURING STUNT SHOW – ISLE OF MAN TT 2014 – 2018

Overview

OVERVIEW

Event / Project background:
TT Mayhem is the public entertainment show provided by the Isle of Man government for crowds visiting and attending the world-famous Isle of Man TT races. The TT Mayhem shows involve petrol based stunt acts, live music and other entertainment taking place over a one week period.

2018, was the sixth consecutive year that Gorilla had been chosen to produce the event by the Isle of Man government. From 2013 to 2015 the show was a promenade based show, in 2016 TT Mayhem became a roadshow, touring a number of venues around the island. The challenge faced was to create a show that could navigate the island’s roads and lanes at one of the busiest times in the island’s calendar.

We worked together with the IOM Government on a plan to distribute the action more widely around the island, in recognition that more visitors arriving for the TT races are finding places to stay outside Douglas and may not want to, or be able to, travel into the island’s capital. The first TT Mayhem 2014 touring show, travelled the island for seven days commencing on Saturday 31st May and ending on Friday 6th June and was staged at five different venues, with the show varying slightly between each to make the most of the specific locations. It has been a touring roadshow ever since.
The first show was attended by – Blackliner FMX & Fred Crosset who has attended for all 6 years, with various partners. Infernal Varanne team brought their ball of steel an opening steel ball within which the riders performed, and mini FMX. It has been attended by various Monster Energy Athletes over the years – Edgar Torronteras, Remi Bizouard, Adam Kun, Matt Scott, Tom Reynolds, Lee Musselwhite, and of course, local legends Steve Colley and the incredible Purple Helmets. All of this was accompanied by the expected loud music, giveaways and crowd participation, and MC’d by the inimitable DJ BBQ, Christian Stevenson.

GORILLA role summary:
Full show conceptualisation and design, production, temporary structures for MTB / FMX / Flatland BMX, event management and logistics of the TT Mayhem Touring Show.

GORILLA role detail:

  • Show conceptualisation and creation project / event management and production
  • Site mapping and aerial visuals
  • Athlete/talent selection and booking
  • Logistics and transport
  • On-site build:
    • Temporary structures
    • Crowd safety barriers
    • Branding
    • Sub-contractor sourcing and management
    • Working with Emergency Team – Police, Fire, Ambulance services
    • Organisation of daily road closures/movement of oversize stunt team display vehicles
    • Social media promotion
    • Health and Safety – planning, documentation and risk assessment.

Timescales involved:

  • 2 months planning, design and budgeting period.
  • 7 show days with either 1 or 2 shows per day between 11am and 5pm
  • 4 hour setup and 3-hour de-rig for each show.

Result / Outcome: An annual series of highly successful shows around the island, with the touring format working well. All the shows ran smoothly, to time and were received well. The touring show performed to more people than the static shows of previous years. Taking the show out to the audience ensured that it coincided with a number of special days at the TT and we were able to reach a greater target audience than previously. Daily updating of Social Media with pictures and videos from each show worked well, proved popular and reaches over 150,000 users.

 Client Feedback: “It’s impossible to overestimate the importance of experiential activities to the whole TT fortnight, they are instrumental in transforming an international race meeting into this amazing two-week festival, broadening the appeal of the whole event by providing a range of events and activities, that go beyond the racing, for people to enjoy. TT Mayhem is a big part of the festival, and by touring it around Peel, Ramsay, Port Erin and Douglas, we were able to bring the show to many more people than last year. Gorilla’s ‘can do’ attitude made touring the TT Mayhem show possible, and it was, as always, enthusiastically received by thousands of motorsport fans. Of course, the department will review this year’s TT in detail, but I think we have hit upon a successful and good value format for TT Mayhem in the future.”

 –Trevor Hussey, Head of Motorsport for the Isle of Man Government’s Departments

of Economic Development

Gallery

Event TT Mayhem 2014 Touring Show Client Isle of Man Government Live Date 01-01-1970 Location Five separate locations around the Isle of Man – Peel, Port Erin, Ramsey, Nobles Park and Villa Marina Gardens in Douglas. Brand involved Monster Energy / Poker Stars
Want to know more? Contact us Share