GorillaUK

Designed & Built by Gorilla: Monster Energy Bars

Paul — Sun, 22 Jan 2012 23:25:31 +0000

Project Background – Monster required a variety be-spoke bars, designed specifically for on-trade events and placement in bars and clubs
Delivery Date – 2010 / 2011
Locations – London, France, Monaco, Ibiza.
Client – Monster Energy
GORILLA role – Design, fabrication, storage & logistics.
Result / Outcome - Happy client, used at multiple events across Europe, permanent placements in Monaco & London
Marketing Purpose – Increase Monster awareness in credible bars and clubs

Live Events: Gorilla make the front page – 3 times

Paul — Fri, 15 Jul 2011 06:56:12 +0000

MICS, Dirt3 and TT Mayhem have made the front cover of three separate magazines:

MICS was covered by Exhibiting Magazine with a three page article inside. The launch of Dirt3 with Ken Block at Battersea Power Station made front cover of Event Magazine and a two page article inside. And, TT Mayhem was front page of the road-show supplement for Stand Out Magazine.

We were delighted to have been joined on site by Chantelle Dietz from Event magazine who came along to the Dirt3 Launch and Caroline Clift of Stand Out who came out to the Isle of Man and stayed with the team on site to get the full story.

A big thanks from the team at Gorilla to Chantelle and Caroline and to James Barrett of Exhibiting Magazine, it’s great to know our work is front cover material.

Project Name – Oversized LHD vehicles requiring Showmans licence

Paul — Mon, 11 Jul 2011 17:10:04 +0000

Project Background – US Energy Drink giant, Monster were looking for the biggest promo vehicle on the road. We combined a left hand drive Kenworth bought from ebay with a 45ft step frame trailer, measuring a massive 19.6m!
Date – May 2005
Location – Toured all over Europe
Client – Monster Energy Drink
GORILLA LOGISTICS role – Vehicle lisensing,
Result / Outcome – Impressive

Project Name – Rail Storm, event logistics

Paul — Mon, 11 Jul 2011 17:07:22 +0000

Project Background – Red Bull Rail Storm, the biggest snowboarding rail event to hit the center of London.
Date – November 2005
Location – Trafalgar Square, London
Client – Red Bull Energy Drink
GORILLA LOGISTICS role – Site build & vehicle logistics, management of unloading AND loading 50 arctic lorries.
Result / Outcome – Impressive site, no accidents recorded during build, event OR break.

Project Name – Monster Energy European Marketing Launch

Paul — Mon, 11 Jul 2011 17:06:04 +0000

Project Background – Lunch of Monster Energy in Europe 2009,
Date – April – Nov 09
Location – UK, France, Belgium, Holland, Monaco, Spain, Sweden.
Client – Monster Energy Drink
GORILLA LOGISTICS role – Equipment storage, European event logistics, Oversized vehicle registration
Result / Outcome – Hugely successful marketing campaign, 180 events across 7 countries in 8 month period, touring 25 scalable setup options.

Ex Army Land Rover Snatch 110 Defender

Paul — Mon, 11 Jul 2011 16:02:46 +0000

We have an ex army Landrover Defender 110 for sale. Specification: 3.5 V8 Petrol Engine, armoured kevlar body, dessertised – cammo body covers / snorkel etc, Salisbury axles front and back, heavy duty chassis, complete air con system, release papers … Continue reading →

Live Events: TT Mayhem, TT Isle of Man

Paul — Wed, 15 Jun 2011 17:31:59 +0000

Event Background – The Isle of Man TT, has been run for over 100 years, this year celebrating 100 years of the Mountain Course, run in conjunction with the TT, is the promenade show, this year sponsored by Monster Energy and renamed TT Mayhem. 7 days of evening stunt shows are run after the days TT racing down at Douglas Promenade. Gorilla were empowered to take on all aspects of the promenade shows, tasked with improving on previous years and keeping both clients happy.
Date – June 2011
Location – Douglas Promenade, Isle of Man
Client – Monster Energy & IOM Department of Economic Development
Brands Involved – Monster Energy, Poker Stars, Sure Telecoms, Purple Helmets
GORILLA role – All promenade production, show design, rider recruitment, big screen graphics, client branding, logistics
Result / Outcome – 7 successful well organised shows, both clients extremely happy, lots of footage to follow
Marketing Purpose – IMAGE marketing, brand activation & consumer interaction

Live Events: Time Pirate Xian, China

Paul — Wed, 04 May 2011 14:32:38 +0000

Event Background – Theme park light show designers LCI productions won the contarct to install Xian most spectacular lake show to date. The Quijiang Development Committee of Xian, China (home to the Terracotta Army) were building a vast public park, The “Tang Paradise” and wanted a massive water light show.
Date – Nov 2005-8
Location – Xian, China
Client – LCI
Brands Involved – The Quijiang Development Committee of Xian
GORILLA role – Once installed it fell to Gorilla’s Nic Tuft as Show Director to bring all the elements together as one large $4.5 million extravaganza. The show opened in February 2005 to an audience of 28,000. It now runs nightly with audiences of between 2000 and 5000.
Result / Outcome – Xian has one of the world’s most impressive nightly show.

Live Events: Regent Street Festival

Paul — Wed, 04 May 2011 14:28:55 +0000

Event Background – 1st event of its kind, bringing together all of the retailers of Regent Street to boost awareness of the streets flag ship stores.
Date – Sept 2000
Location – Regent Street London
Client – Crown Estates
Brands Involved – Most of the retails on Regents street so all your high street chains plus..
GORILLA role – Creative Director Nic Tuft was approached after working with the Crown Estate on the Regent St. Xmas Lights to come up with a way to boost the sales of all the key stores in the epicentre of Tourist London.They were asked to come up with a cheap and affordable method of increasing the footfall in this area during the quiet period.So we conceived the idea of the Regent Street Festival. On September 9th 2000 we made history by closing Regent Street to all traffic for a whole 24 hours.The 100,000 plus crowd enjoyed live performances from Mis-Teeq, Atomic kitten, a 50m beach for kids to play on and the latest in Extreme Sports. The day was an incredibly success. The Festival is now a yearly event
Result / Outcome – before the festival done of the retails had much contact but now they have a joint interest and awareness of the streets flagship shops has never been stronger.
Marketing Purpose – Retail awareness campaign

Brand Partnership: Kye Forte

Paul — Mon, 11 Apr 2011 17:13:49 +0000

Event Background – After building 3 Degrees for 2 consecutive years we were holding a lot of used ply wood and timber, we decided to donate to Kye Forte and the Movment crew and help them build a private park in a local barn
Date – Summer 2006
Location – Secret location, nr Newton Abbot
Client – Red bull Company Ltd
Brands Involved – Red Bull, Kye Forte
GORILLA role – Construction of ramps
Result / Outcome – A private park that has entertained some of the worlds best BMXers and featured in a lot of photography and brands magazine advertising campaigns
Marketing Purpose – Credible association with the core scene