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Oakley Trailer at the Cycle Show 2018

02nd October 2018

We’ve just finished a job for Oakley, the manufactures of sports eyewear, at the Cycle Show 2018, the UK’s biggest cycling showcase.

We took the marketing trailer, which we had built for Oakley in early 2018, from our storage facility and set it in place at the NEC in readiness for the three day show where the world’s best cycle brands present their newest and most ground-breaking bikes, kit, clothing and accessories.

The trailer was busy from the moment the doors opened on the 28th September until they closed at the end of the show on Sunday 30th September.

Upon completion of the original build, this is what Ben Goss, Global Marketing Director at Oakley had to say, “We came to Gorilla with an idea for a promotional vehicle to help drive brand awareness and engagement at our sponsored events. Working closely with Andy and his team we created two functional field marketing assets, an Oakley branded vehicle and trailer, which have proven to be a great success at the Silverstone Moto GP and The Tour of Britain. We’re looking forward to working with Gorilla in the future.”

It’s now safely tucked back in storage until its next outing.

Here’s the case study from the build Click here