08th October 2024
We delivered the Oakley retail trailer for the prestigious MX of Nations event, 5-6 October, held this year at Matterley Basin in Winchester.
Over the last seven years, we have assisted Oakley, the iconic eyewear brand, with event fulfilment services. Fine-tuning the retail trailer for the MotoX event required a partial rebrand and additional kit set-up around the site to increase brand awareness. MotoX is one of Oakley’s key sports, and the MX of Nations is the biggest UK MotoX event of the year. GorillaUK’s expertise in event logistics and brand fulfilment will help Oakley showcase its brand.
Our services for Oakley included warehouse inventory management services, event logistics planning and coordination, on-site activation management, and retail staffing and support services.
By leveraging our expertise, Oakley was able to showcase its latest products, engage with the audience, and create memorable experiences. The partnership also strengthened Oakley’s association with the exciting world of moto sports.
“We’re thrilled to have assisted in conceptualising and delivering the retail trailer, which has been toured around the UK and European events for the last few years. This is a successful and impactful on-site retail solution that has been chosen by Oakley to support its presence at the MX of Nations,” said Andy Gregorek, MD of GorillaUK. “This event is a fantastic opportunity to connect with a passionate and engaged audience, and we’re proud to have contributed to Oakley’s success.”