Overview
Event Background: Sequel to Red Bull Rail Storm, George Square Glasgow, city centre snowboarding rail contest. International field of riders from 10 different countries, team knockout format
GORILLA role: Concept development, Event Management, Authority Liaison, Course design & construction, Rider recruitment
Result / Outcome: Hugely successful marketing activity, Impacting 20 million consumers UK, relatively low budget compared to ABL campaign
Marketing Purpose: IMAGE marketing, brand activation & consumer interaction, brand awareness central London
GALLERY
